Marketing Budget Calculator
What percentage of revenue should you invest in marketing? Global B2B/B2C companies spend an average of 7-8% of revenue, B2B/SaaS median is 8-10% ARR. Find out if you are in a healthy range or underinvesting.
Frequently Asked Questions (FAQ)
Should I include salaries in the budget?
Yes, if you want to see the "true cost" of marketing, you must include people (salaries) and agencies. Many companies make the mistake of tracking only "Media Spend" (credit to Facebook) and then wonder why their total P&L (Profit and Loss) doesn't add up.
How much to invest when starting a business?
At the start (Launch phase), don't look at % of revenue because revenue is zero or small. You must invest "upfront". Prepare a fixed budget for the first 6-12 months that you are willing to "burn" to acquire initial customers and data.
How to distribute budget over time?
B2B has strong seasonality (summer and Christmas are often dead, spring and autumn are top). Distribute the budget dynamically - 40% in Q4 (if e-commerce) or 40% in Q2+Q4 (if B2B). Don't spend the budget evenly 1/12 every month if there is no demand.
Why it matters
Setting a marketing budget is one of the hardest decisions for business owners. "How much is too much?"
This calculator gives you guardrails based on market standards.
It helps you justify the budget to investors or partners and ensure you aren't growing too slowly
(underinvesting) or burning money without effect (overinvesting). Remember: Marketing is not a cost, but
an investment that should generate future returns.