ROI Calculator (Return on Investment)

ROI (Return on Investment) measures total profitability. Unlike ROAS (which only accounts for revenue), ROI accounts for real profit after deducting all costs.

Total revenue generated by the investment

Ad credits for Google/Meta/TikTok

Creative production, banners, videos (optional)

Agency fees, tools, licenses (optional)

Results

Marketing ROI
---
Campaign Profit: ---
Total Costs: ---
ROAS (Media only): ---

How we calculate it

Total Costs = Media + Production + Other
Campaign Profit = Revenue - Total Costs
ROI (%) = (Profit / Total Costs) × 100

Example

Revenue $15,000, Media $3,000, Production $500, Fee $500:
Total Costs = 3000 + 500 + 500 = $4,000
Profit = 15,000 - 4,000 = $11,000
ROI = (11,000 / 4,000) × 100 = 275%

ROI vs. ROAS

ROAS measures media efficiency (how much returns for $1 in ads).
ROI measures total project profitability (if you actually made money after paying agency, production, and tools).

Interpreting ROI

  • ROI 0%: Break-even (no profit, no loss)
  • ROI 50%: Made 50% profit on investment
  • ROI 100%: Doubled your money
  • ROI -50%: Lost half your investment

Frequently Asked Questions (FAQ)

What is the difference between ROI 100% and ROAS 100%?

Huge! ROAS 100% (1:1) means you broke even on ad spend (revenue equals ad cost), but after margins, you are likely losing money. ROI 100% means you not only broke even but made 100% profit on top (doubled your investment).

What belongs in "Other Costs"?

Include everything you wouldn't spend without the campaign: agency/freelancer fees, software costs (e.g., banner maker licenses), influencer costs, etc.

Can ROI be negative?

Yes, and it often is. ROI -50% means you lost half of your investment. ROI -100% means you lost everything (no revenue). ROI cannot be lower than -100% (unless we count lost time).

Why it matters

Many marketers boast about high ROAS, but business owners care about ROI. You can have ROAS 8:1 on Facebook, but if you spent $10,000 on video production and $5,000 on an agency, your real ROI might be miserable.

This calculator gives you the "Hard Truth" about whether your campaign actually generates cash or just churns money.

Related Calculators

ROAS Calculator

Check the efficiency of media spend alone without other costs.

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COS Calculator

Inverse metric to ROAS - cost share of revenue.

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