CPC Calculator (Cost Per Click)

Basic Calculation


Break-even CPC (Max Bid)

How much can you afford to pay per click?

Your CPC
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Max Profitable CPC
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Maximum bid to maintain target margin

What is CPC?

Cost Per Click - the actual price you pay to the advertising platform for each click on your ad.

Benchmarks (Global/US)

  • Search: $1.00 - $3.00
  • Social Media: $0.50 - $2.00
  • Display: $0.30 - $1.00